Scientific Journal No 41
Edition: 2016
Articles count: 7
We are pleased to present a new issue of the Scientific Journal (No 41) of the School of Banking and Management. The current issue includes texts concerning management. After a review procedure, all the papers have been accepted for the publication and they can be helpful both in the teaching process and business operations.
Articles
- CUSTOMER SATISFACTION ANALYSIS OF BANK PRODUCTS IN THE LIGHT OF SURVEY RESEARCH
lic. Anna Kot, dr inż. Dominika Woźny - EXPERIENTIAL MARKETING – ASSUMPTIONS AND PROSPECTS
mgr inż. Joanna Brandys - MANAGING SMALL BUSINESS – OPPORTUNITIES AND BARRIERS IN POLAND
prof. dr hab. Lesław Haber - OPTIMIZATION OF ONLINE MARKETING – SALES FORECASTING WITH THE APPLICATION OF LINNEAR REGRESSION
inż. Jan Juras, dr inż. Marek Valenta - PROACTIVITY IN THE CONTEXT OF PROFESSIONAL CAREER CHANGE
mgr Urszula Woźniak - SERVICE IN POLICE FORCES AND LABOR CODE
dr Artur Figurski, mgr Magdalena Maciejewska - THE ROLE OF NEW BRAND IN COMPANY PRODUCT STRATEGY
mgr Anna Oleksy-Gębczyk