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The latest Scientific Journal

We are pleased to present a new issue of our Scientific Journal. The issue includes articles concerning a wide spectrum of management issues with a particular consideration of the...

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7Jul

The Scientific Journal (No 40)

We are pleased to present a new issue of our Scientific Journal. The issue includes articles concerning a wide spectrum of management issues with a particular consideration of the current problems...

TOOLS OF EMPLOYER BRANDING IMPLEMENTED BY SELECTED BANKS

Employer branding is a contemporary response to the challenges encountered in recruitment processes. In numerous areas the banking sector serves as a good practical example for other organizations. The article presents the results of the research on the external tools of employer branding that are applied in three selected banks in Poland. The diagnosis confirmed the assumptions that banks are aware of the necessity to implement and apply the concepts of employer branding and that they apply the external tools to contact potential employees.

ETHICAL BEHAVIOR IN ORGANIZATIONS IN POLAND – DIAGNOSTIC TOOLS

The article discusses the tools that shape staff ethical behavior, which seems to gain in importance in knowledge-based economies. The author presents her division of tools into three groups (diagnostic tools, normative acts and the instruments that support the development of high quality work environment) and a suggestion of the course of the development process of staff ethical behavior, which consists of an appropriate selection of diagnostic tools, their correct preparation, application and, finally, a professional conclusion drawn from the results obtained. A detailed characteristics of the tools, both from the theoretical and practical point of view, is the main objective of the article.