Main page


#

Worldwide Internet dissemination
of the Zeszyt Naukowy journal (the Scientific
Journal of the School of Banking and Management
in Krakow)

The latest Scientific Journal

We are pleased to present a new issue of our Scientific Journal. The issue includes articles concerning a wide spectrum of management issues with a particular consideration of the...

NewsRSS News

7Jul

#The Scientific Journal (No 40)

We are pleased to present a new issue of our Scientific Journal. The issue includes articles concerning a wide spectrum of management issues with a particular consideration of the current problems...

More

Articles

SCREENAGERS AND MEDIA. TOWARDS NEW PSYCHOLOGY OF MEDIA

The aim of the article is to present the role and influence of new Information and Communication Technologies (ICR) on children and teenagers. Influence and social impact is one of the key issues of social psychology and currently – together with the development of new audiovisual media – it is applied in the research on the relations between media and their prosumers.

TOOLS OF EMPLOYER BRANDING IMPLEMENTED BY SELECTED BANKS

Employer branding is a contemporary response to the challenges encountered in recruitment processes. In numerous areas the banking sector serves as a good practical example for other organizations. The article presents the results of the research on the external tools of employer branding that are applied in three selected banks in Poland. The diagnosis confirmed the assumptions that banks are aware of the necessity to implement and apply the concepts of employer branding and that they apply the external tools to contact potential employees.


Copyrights © 2013 Wyższa Szkoła Zarządzania i Bankowości w Krakowie.
All rights reserved. (0.072)