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Journal of the School of Banking and Management
in Krakow)

The latest Scientific Journal

We are pleased to present the latest Scientific Journal which is focused on management issues. The authors approach the issues from different and interdisciplinary angles, which seems...

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30Dec

#The Scientific Journal (No 38)

We are pleased to present the latest Scientific Journal which is focused on management issues. The authors approach the issues from different and interdisciplinary angles, which seems indispensible...

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Articles

DEVELOPMENT OF MANAGEMENT INFORMATION SYSTEMS

On the basis of many years of experience in providing consulting services in the area of management, the author presents the issues regarding the development of information systems to be applied in business. The analysis is conducted within the framework of a field of study introduced by the author and referred to as infornomics.

THE IMPACT OF PSYCHOLOGICAL FACTORS ON THE PURCHASE BEHAVIOR OF YOUNG BUYERS OF DURABLE GOODS

The determinants of consumer purchase behavior have been for years the object of the study of researchers who dealt with the analysis of the consumption process and the behavior of buyers. Among numerous classification proposals for the determinants, the most common are the economic, social and psychological stimuli. The article is an attempt to identify the impact of psychological determinants on consumer purchase behavior, with a particular consideration of young buyers of durable goods. Psychological determinants of consumer behavior are described and, on the basis of the author’s surveys, their impact on the behavior of young buyers of furniture is discussed.


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