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Zeszyt Naukowy (55)

We are pleased to present the latest Scientific Journal (55) of the School of Banking and Management. The issue includes articles concerning a wide spectrum of management subjects with a...

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26Sep

Zeszyt Naukowy (56)

We are pleased to present a new issue of the Scientific Journal of WSZiB which includes four articles on present-day issues of management.

2. ROLE OF FUNDAMENTAL AND TECHNICAL ANALYSES IN INVESTMENT DECISION MAKING ON CAPITAL MARKET

The article discusses the role of the fundamental and technical analysis in investment decision-making on the capital market. An empirical investigation was conducted and exemplified by the Śnieżka S.A paint and varnish manufacturer. In order to estimate the fundamental value of the company, the discounted cash flow method was applied and the obtained company’s share value was compared with the current price on the Warsaw Stock Exchange. The technical analysis was conducted in different investment time horizons and an attempt was made to determine an investment recommendation for each of the horizons.

4. PURCHASE BEHAVIOUR OF YOUNG CONSUMERS ON ALCOHOLIC BEVERAGE MARKET

Consumer purchasing behaviour concerns the behaviour that is related to a product buying process which involves making a decision on the basis of complex criteria. The knowledge about this process constitutes a significantly valuable database for business operations which makes it possible to develop an effective course of action. The article discusses the area of consumer purchasing behaviour. It describes the alcoholic beverage market in Poland. On the basis of the author’s research survey that was conducted among 100 respondents aged 20-34, an analysis was made of the purchasing behaviour of young buyers of alcoholic beverages.