Current Issue

Scientific Journal (70)

Edition: 2025
Articles count: 5

We kindly invite you to read our Scientific Journal No 70. The current issue includes texts concerning management and accounting. They were prepared by both lecturers and students.

1. EFFECTIVENESS OF THE SHARES PORTFOLIO OF SOCIALLY RESPONSIBLE COMPANIES IN THE WIG-ESG INDEX

Dr Anna Kijanka, Katarzyna Król

The article presents a study of the effectiveness of a portfolio of shares of socially responsible companies from the WIG-ESG index against the background of selected investment benchmarks. The study found that the WIG-ESG index achieved results that did not differ significantly from the performance of the broad market portfolio of the Polish stock exchange. Investments in an index of companies with high ESG standards were characterized by lower volatility of rates of return than indices of sectors with high environmental risk. Although no clear advantage of the WIG-ESG index in terms of the achieved rates of return was observed, the relatively high effectiveness of the index does not justify the decision to eliminate it. The need was identified to create indices that adequately promote companies that adhere to the principles of sustainable development and develop performance measures that consider ethical aspects.

2. ARTIFICIAL INTELLIGENCE IN PROJECT MANAGEMENT – AUTOMATION, ANALYSIS AND THE FUTURE

Jacek Bigaj, Robert Tabiś

The purpose of the article is to review the potential applications of AI in project management. Based on the analysis of the literature on the subject, key AI techniques such as fuzzy logic, neural networks and natural language processing (NLP) are presented, as well as their application in five phases and ten knowledge areas of project management. Attention was drawn to the potential of automating project manager tasks and the most common AI functions, such as advising, classification and prediction. Despite the still limited user experience, AI is gaining in importance, particularly in the construction and IT industries. The conclusions point 24 to the growing role of IT as a tool supporting the efficiency and quality of project implementation.

3. THE ROLE OF TECHNICAL TRAINING IN THE DEVELOPMENT OF PROFESSIONAL COMPETENCES

Dr Jolanta Barbara Cichowska

This article focuses on the role of technical training in developing professional competencies in the context of dynamic socio-economic changes and technological progress. Using the example of the SIMP Personnel Development Center in Bydgoszcz (ODEKA SIMP), it shows how carefully designed courses effectively respond to the growing demands of the labor market and support the development of practical skills needed in today’s professional realities. A qualitative research approach (case study method) was used, allowing for an in-depth look at the experiences of one of the program participants. The surveyed student showed that the obtained qualifications are crucial for further professional development and expanding qualifications. Particular attention was paid to the synergy resulting from the cooperation between universities, training centers, and the industrial sector. This integration promotes more effective consolidation of academic knowledge and the development of key competencies, including both technical and soft skills, such as the ability to learn independently, flexibility, and entrepreneurial attitudes. The summary emphasizes that technical training (especially in shortage professions) is a crucial element in preparing young specialists to enter the labor market and serves as an effective tool for improving the quality of vocational education in a knowledge-based society.

4. DEVELOPMENT OF SOCIAL CONTROLLING OF INVESTMENTS IN THE CONTEXT OF CURRENT CHALLENGES

Dr Wiesław Samitowski

The article presents basic information about key challenges faced currently by the Polish economy. It also includes conclusions and recommendations regarding the social investment controlling system, the development of which has a significant impact on the ability to cope with these challenges. The development can take place when it is supported by taxpayer organizations in the areas of promoting efficiency culture, publishing data on the efficiency of investment projects, implementing efficiency analysis methods, and developing and applying legal regulations that support investment efficiency.

5. SILVER GENERATION IN THE ERA OF DIGITIZATION – CONSEQUENCES FOR MARKETING

Joanna Brandys

The aging of society is a current global trend, and this situation also applies to the Polish market. We are witnessing an extremely rapid development of modern technologies and widespread access to the Internet, which significantly influence the market behavior of modern consumers. An internally diverse silver generation can be a huge development opportunity for companies, but it requires thorough understanding. It is therefore important to recognize both the level of digital competence of people aged 50+ and the ways they use new technologies, as well as to learn about their needs, expectations and market behaviors related not only to age but also to their life situation. Consequently, this should lead to the development of marketing activities and strategies that are appropriately tailored to the target audience.