DIGITAL TRANSFORMATION OF COMPANIES

Dominika Koszany, Martyna Jakubiec

Digitization initiated several changes and many of them are crucial to present-day economy and social life. Social media, digital platforms and striving for innovation are inherent elements of business in the 21st century. The article is focused on the analysis of the latest trends in digitization presenting the concepts and opinions of Alvin Toffler, Klaus Schwab and Don Tapscott. The article also discusses topics related to Artificial Intelligence, Internet of Things, cloud computing, Big Data, blockchain, cybersecurity, online education and the technologies of virtual reality. In the context of e-commerce, Allegro and Amazon represent slightly different approaches – Allegro concentrates on the Polish market, while Amazon acts globally, investing intensively in artificial intelligence. Nevertheless, both companies take advantage of several similar facilities for their customers and, consequently, they are pioneers in their segments. The role of digitization in logistics is also significant as it improved numerous logistics processes through such aspects as artificial intelligence, data analysis, Internet of Things and cloud computing. The rapid technological development also exerted impact on education. Digitization is also transforming the teaching process as it requires changes both in pedagogical approaches and the infrastructure. Initiatives like STEM, which teach students to think innovatively, collaborate and solve problems creatively, may prove to be the future of learning. Digitization is crucial both in running a business and everyday social life. Technological changes and new solutions may be shocking and difficult to understand for many people but they also bring many benefits. Obviously, the continuous development of technology has become a basic element of functioning in the 20th and 21st centuries. However, it should be closely monitored and improved in terms of safety due to the threats is involves.