Artykuły

SILVER GENERATION IN THE ERA OF DIGITIZATION – CONSEQUENCES FOR MARKETING
DEVELOPMENT OF SOCIAL CONTROLLING OF INVESTMENTS IN THE CONTEXT OF CURRENT CHALLENGES
THE ROLE OF TECHNICAL TRAINING IN THE DEVELOPMENT OF PROFESSIONAL COMPETENCES
ARTIFICIAL INTELLIGENCE IN PROJECT MANAGEMENT – AUTOMATION, ANALYSIS AND THE FUTURE
EFFECTIVENESS OF THE SHARES PORTFOLIO OF SOCIALLY RESPONSIBLE COMPANIES IN THE WIG-ESG INDEX
TRANSFORMATION OF HUMAN RESOURCES MANAGEMENT IN THE ERA OF DIGITAL ENTREPRENEURSHIP
CADASTRAL TAX IN POLAND – HISTORY, CHANGES AND CHALLENGES
ANALYSIS OF PREFERENCES AND BEHAVIORS OF GENERATION Z CONSUMERS IN THE POLISH LUXURY GOODS MARKET
BRAND ARCHETYPES AS ILLUSTRATED BY A KRAKOW SCHOOL OF HIGHER EDUCATION
THE USE OF CONTROVERSY IN ADVERTISING MESSAGES
ANALYSIS AND ASSESSMENT OF FUNCTIONALITIES OF WEBSITE STRUCTURES FOCUSED ON CUSTOMER NEEDS IN THE ERA OF MODERN E-MARKETING
IMPACT OF FORWARD CONTRACTS ON COMPANY’S FINANCIAL RESULT
IMPACT ANALYSIS OF DIFFERENT MANAGEMENT AND EMPLOYEE MOTIVATIONAL MODELS ON STAFF COMMITMENT
EFFECTIVENESS OF MODELS FOR DETECTING ACCOUNTING MANIPULATION IN INSOLVENCY PREDICTION
MANAGING COMPANY WITH DIVERSE AGE EMPLOYEES
PROCESS-BASED APPROACH IN QUALITY MANAGEMENT
BUILDING EMPLOYEE ENGAGEMENT IN THE WORKPLACE
DIGITAL TRANSFORMATION OF COMPANIES
FAKE-NEWS ISSUE IN POLAND
PROMOTIONAL ACTIVITIES AS ILLUSTRATED BY THE COCA- COLA BRAND
DISCRIMINANT MODELS IN PREDICTING BANKRUPTCY OF POLISH COMPANIES

Editor-in-Chief:
dr Magdalena Kowalska Musiał – Wyższa Szkoła Zarządzania i Bankowości w Krakowie

Editors:
Management and Computer Science:
dr Artur Figurski – Wyższa Szkoła Zarządzania i Bankowości w Krakowie,
dr Paweł Kawa – Wyższa Szkoła Zarządzania i Bankowości w Krakowie,
dr Janusz Majewski – Wyższa Szkoła Zarządzania i Bankowości w Krakowie

Finance and Accounting:
mgr Zofia Wydymus – Wyższa Szkoła Zarządzania i Bankowości w Krakowie,
dr Magdalena-Kowalska Musiał – Wyższa Szkoła Zarządzania i Bankowości w Krakowie

Redakcja językowa (j. angielski):
mgr Janusz Szczygieł – Wyższa Szkoła Zarządzania i Bankowości w Krakowie

Assistant Editor:
dr Bartosz Banduła – Wyższa Szkoła Zarządzania i Bankowości w Krakowie

Artykuły

SILVER GENERATION IN THE ERA OF DIGITIZATION – CONSEQUENCES FOR MARKETING

DEVELOPMENT OF SOCIAL CONTROLLING OF INVESTMENTS IN THE CONTEXT OF CURRENT CHALLENGES

THE ROLE OF TECHNICAL TRAINING IN THE DEVELOPMENT OF PROFESSIONAL COMPETENCES

ARTIFICIAL INTELLIGENCE IN PROJECT MANAGEMENT – AUTOMATION, ANALYSIS AND THE FUTURE

EFFECTIVENESS OF THE SHARES PORTFOLIO OF SOCIALLY RESPONSIBLE COMPANIES IN THE WIG-ESG INDEX

TRANSFORMATION OF HUMAN RESOURCES MANAGEMENT IN THE ERA OF DIGITAL ENTREPRENEURSHIP

CADASTRAL TAX IN POLAND – HISTORY, CHANGES AND CHALLENGES

ANALYSIS OF PREFERENCES AND BEHAVIORS OF GENERATION Z CONSUMERS IN THE POLISH LUXURY GOODS MARKET

BRAND ARCHETYPES AS ILLUSTRATED BY A KRAKOW SCHOOL OF HIGHER EDUCATION

THE USE OF CONTROVERSY IN ADVERTISING MESSAGES

ANALYSIS AND ASSESSMENT OF FUNCTIONALITIES OF WEBSITE STRUCTURES FOCUSED ON CUSTOMER NEEDS IN THE ERA OF MODERN E-MARKETING

IMPACT OF FORWARD CONTRACTS ON COMPANY’S FINANCIAL RESULT

IMPACT ANALYSIS OF DIFFERENT MANAGEMENT AND EMPLOYEE MOTIVATIONAL MODELS ON STAFF COMMITMENT

EFFECTIVENESS OF MODELS FOR DETECTING ACCOUNTING MANIPULATION IN INSOLVENCY PREDICTION

MANAGING COMPANY WITH DIVERSE AGE EMPLOYEES

PROCESS-BASED APPROACH IN QUALITY MANAGEMENT

BUILDING EMPLOYEE ENGAGEMENT IN THE WORKPLACE

DIGITAL TRANSFORMATION OF COMPANIES

FAKE-NEWS ISSUE IN POLAND

PROMOTIONAL ACTIVITIES AS ILLUSTRATED BY THE COCA- COLA BRAND

DISCRIMINANT MODELS IN PREDICTING BANKRUPTCY OF POLISH COMPANIES

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