Zeszyt Naukowy (50)

We kindly invite you to read the latest edition of our Scientific Journal. The current issue includes texts concerning management and accounting. They were prepared by both lecturers and students.

21Dec

Zeszyt Naukowy (49)

We kindly invite you to read the new issue of the Scientific Journal (No 49) of the School of Banking and Management. The whole issue deals with the contemporary problems of health care related to, among others, telemedicine, the consequences of the introduction of GDPR in the activity of medical entities and the new technological solutions that affect the problem of...

6Jun

Zeszyt Naukowy (47)

We are pleased to present a new issue of the Scientific Journal (No 47) of the School of Banking and Management. The current issue includes texts concerning management and finance. After a review procedure, all the papers have been accepted for the publication and they can be helpful both in the teaching process and business operations.

20Dec

Zeszyt Naukowy 46

We are pleased to present a new issue of the Scientific Journal (No 46) of the School of Banking and Management. The current issue includes texts concerning management. After a review procedure, all the papers have been accepted for the publication and they can be helpful both in the teaching process and business operations.

12Dec

Zeszyt Naukowy (44)

We kindly invite you to read the latest edition of our Scientific Journal. This time the whole issue is devoted to the computerization of health care. The issues discussed are particularly interesting in the view of the institutional changes and reforms in the healthcare system.

Articles

1. IMPACT OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY ON COMPANY IMAGE

The essence of corporate social responsibility (CSR) in organization’s activities is to take into account social problems, the issues of natural environment protection and the relationships with its stakeholders. Functioning in harmony with the environment, and particularly the care for natural environment, has an impact on the organization’s public image. The article presents the responsibility for natural environment as an element of CSR. It presents CSR as a strategy of building company’s image. On the basis of the author’s survey an analysis was conducted of the impact of environmental CSR on company image, with a particular consideration of a bank.

2. STATISTICAL ANALYSIS OF SHARE PRICE VOLATILITY OF SELECTED COMPANIES BELONGING TO WIG-INDEX IN 2015-2020

The aim of this article is to characterize the volatility of share prices of companies belonging to WIG20 and the WIG20 index itself using statistical methods. The share prices of the companies were subject to deep fluctuations in the selected time period. The correlation analysis shows a random nature of the changes. The analysis of the remaining indicators indicates sector connections of companies, i.e. share prices of companies with a similar profile are correlated with one other. The applied method of backward stepwise regression allowed to build a model to predict changes in the WIG20 index with 70% certainty.