TRANSFORMATION OF HUMAN RESOURCES MANAGEMENT IN THE ERA OF DIGITAL ENTREPRENEURSHIP

Magdalena Kowalska-Musiał, Ph.D., Aneta Ziółkowska, Ph.D.

Digital transformation, the rise of the gig economy and crowdsourcing significantly impact modern human resource management. Organizations must adapt their recruitment strategies, incentive systems, and virtual team management approaches to new work realities. The gig economy promotes flexible employment models that replace traditional long-term collaboration structures. Crowdsourcing has become a tool for knowledge acquisition and problem-solving in a distributed work model. Companies use recruitment and recommendation platforms to select candidates and engage communities in innovative projects. Modern technologies, such as artificial intelligence (AI) and big data, play a crucial role in optimizing HR processes. AI supports candidate and employee data analysis, accelerates recruitment, and automates onboarding processes. In conclusion, the dynamic changes in the work environment require flexible HR strategies adapted to digital reality. Companies that effectively implement new employment models and leverage technology in workforce management can gain a competitive advantage in the market.