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Zeszyt Naukowy (55)

Edition: 2020

Articles count: 4

We are pleased to present the latest Scientific Journal (55) of the School of Banking and Management. The issue includes articles concerning a wide spectrum of management subjects with a particular consideration of the current problems in the field.


1. QUALITY DETERMINANTS OF e-LEARNING IN SCHOOLS OF HIGHER EDUCATION

dr Anna Kijanka, prof. zw. dr hab. inż. Włodzimierz Roszczynialski

The article focuses on the quality of distance education in higher education, which is a crucial and topical issue. On the basis of the analysis of the literature on the subject, the authors’ own experience and the survey conducted among the students of The School of Banking and Management in Krakow (WSZiB) the paper presents the main factors that influence the quality of e-learning. High quality of distance education requires a synergy of activities of a committed and creative teaching staff, modern governance and effective IT infrastructure services. However, the sole application of the distant form of teaching is related with the loss of benefits of social contacts in academic environment and the reduction of higher education to vocational training.

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2. ROLE OF FUNDAMENTAL AND TECHNICAL ANALYSES IN INVESTMENT DECISION MAKING ON CAPITAL MARKET

dr Artur Figurski, mgr Agnieszka Oleksy

The article discusses the role of the fundamental and technical analysis in investment decision-making on the capital market. An empirical investigation was conducted and exemplified by the Śnieżka S.A paint and varnish manufacturer. In order to estimate the fundamental value of the company, the discounted cash flow method was applied and the obtained company’s share value was compared with the current price on the Warsaw Stock Exchange. The technical analysis was conducted in different investment time horizons and an attempt was made to determine an investment recommendation for each of the horizons.

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3. APPLICATION OF SELECTED EARLY WARNING MODELS IN COMPANY BANKRUPTCY PREDICTION AS ILLUSTRATED BY QUMAK S.A. COMPANY

dr Artur Figurski, mgr Joanna Juszczyk

The article presented the effectiveness of the four selected company bankruptcy early-warning models , as illustrated by the QUMAK company. The financial analysis of the company was based on the company’s financial reports for fiscal years 2016 and 2017 that were completed on 31 December.

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4. PURCHASE BEHAVIOUR OF YOUNG CONSUMERS ON ALCOHOLIC BEVERAGE MARKET

dr inż. Dominika Woźny

Consumer purchasing behaviour concerns the behaviour that is related to a product buying process which involves making a decision on the basis of complex criteria. The knowledge about this process constitutes a significantly valuable database for business operations which makes it possible to develop an effective course of action. The article discusses the area of consumer purchasing behaviour. It describes the alcoholic beverage market in Poland. On the basis of the author’s research survey that was conducted among 100 respondents aged 20-34, an analysis was made of the purchasing behaviour of young buyers of alcoholic beverages.

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