30Mar
We are pleased to present a new issue of the Scientific Journal (No 35) of the School of Banking and Management. The current issue includes texts concerning management. After a review procedure, all the papers have been accepted for the publication and they can be helpful both in the teaching process and business operations.
The aim of this article is to characterize the volatility of share prices of companies belonging to WIG20 and the WIG20 index itself using statistical methods. The share prices of the companies were subject to deep fluctuations in the selected time period. The correlation analysis shows a random nature of the changes. The analysis of the remaining indicators indicates sector connections of companies, i.e. share prices of companies with a similar profile are correlated with one other. The applied method of backward stepwise regression allowed to build a model to predict changes in the WIG20 index with 70% certainty.
The essence of corporate social responsibility (CSR) in organization’s activities is to take into account social problems, the issues of natural environment protection and the relationships with its stakeholders. Functioning in harmony with the environment, and particularly the care for natural environment, has an impact on the organization’s public image. The article presents the responsibility for natural environment as an element of CSR. It presents CSR as a strategy of building company’s image. On the basis of the author’s survey an analysis was conducted of the impact of environmental CSR on company image, with a particular consideration of a bank.
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