27Sep
We are pleased to present the latest Scientific Journal (52) of the School of Banking and Management. The issue includes articles concerning a wide spectrum of management subjects with a particular consideration of the current problems in the field.
Consumer purchasing behaviour concerns the behaviour that is related to a product buying process which involves making a decision on the basis of complex criteria. The knowledge about this process constitutes a significantly valuable database for business operations which makes it possible to develop an effective course of action. The article discusses the area of consumer purchasing behaviour. It describes the alcoholic beverage market in Poland. On the basis of the author’s research survey that was conducted among 100 respondents aged 20-34, an analysis was made of the purchasing behaviour of young buyers of alcoholic beverages.
The article presented the effectiveness of the four selected company bankruptcy early-warning models , as illustrated by the QUMAK company. The financial analysis of the company was based on the company’s financial reports for fiscal years 2016 and 2017 that were completed on 31 December.
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