21Dec
We kindly invite you to read the new issue of the Scientific Journal (No 49) of the School of Banking and Management. The whole issue deals with the contemporary problems of health care related to, among others, telemedicine, the consequences of the introduction of GDPR in the activity of medical entities and the new technological solutions that affect the problem of security and confidentiality of medical data.
The article concerns Neuro-Linguistic Programming. It presents the history of NLP and the opportunities that this technique provides. It describes the way the human brain receives and processes information. It also presents the fundamentals of effective communication and on the basis of the author’s survey it shows the impact of the application of NLP on customer satisfaction with a service and, consequently, the opinion about the service provider.
The article deals with the issue of the development of ethical behaviour through practical implementation of ethical codes by organizations. The research covered selected non-bank lending institutions. They are not subject to close supervision of state authorities, which consequently results in the suspicion that the appearance of non-ethical behavior in their activities may be more frequent than in the case of banking institutions which are closely supervised. However, non-banking institutions may develop the trust of the stockholders through ethical codes that are properly prepared and implemented. Nevertheless, the results presented in the article show that this is not a common practice.
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